"How we presented a hotel brand at a trade fair for entertainment technology."

The Radisson Hotel Group is an international hotel group with nine distinctive hotel brands, containing more than 1,100 hotels in operation and in development in the EMEA & APAC.

The aim of the cooperation with SHOWBRANDLOVE was to connect the values of the hotel brand with artistic activity. The aim was to align the brand image with a new target group. Especially in times of social media, it is musicians and influencers who stand for creativity and diversity.

For this purpose we conceived and developed an artist showcase that represented the values of Radisson both acoustically and visually. The performance took place at the Sample Music Festival at Prolight+Sound 2022 in Frankfurt to create a live experience for trade visitors and invited hotel guests.

After detailed profiling of the brand we produced a modern track and designed visualizations which were audio-reactively adapted to it. The visitors witnessed an exciting performance that we performed several times on all four days of the event.

Another project was the production of an image film based on a storyboard. For this we documented the daily routine of the artist from waking up in the hotel through breakfast to technical preparations for the showcase in the evening. In this way the values of the hotel were linked to a testimonial of the artist which was included in the film. The result was content for the social media that received enthusiastic feedback.