"How we turned the topic of telecommunications into a musical instrument."

We developed an innovative concept to present the topic of telecommunications in an exciting and entertaining way. This creative concept was perfectly suited to become a centerpiece of an upcoming marketing event, combining experience and brand visibility. We began by identifying typical sounds pertinent to the topic, such as ring tones, the typing of a message on a mobile phone, and the classic sound of a connection being established.

These acoustic signatures were then arranged musically, such as having the ring tone serve as a melody or the typing of an SMS as a percussive element. In addition, suitable speech samples generated with a special AI were added to enhance the track. To make it even more themed, visual elements were combined with each sound to create a player interface. By touching the images, the user can construct the track components in real time.

The result offers a clear link to the subject of telecommunications and the manufacturer is free to incorporate logo or brand CIs into the app's layout.

A great advantage of our app is that it allows for easy modification of sounds and layout to perfectly tailor the template for any new product or campaign.