"How we turned a loudspeaker into a showcase."

The Adam Hall Group's main lines of business deal with the production and distribution of products for the entertainment and event industry as well as the production and distribution of fittings and accessories for transport cases. The company is based in Neu Anspach in the district of Hochtaunuskreis, Hesse, Germany.

LD Systems is one of the many brands of the ADAM Hall Group. We designed a live sound branding concept for the new sound system MAUI5Go in order to produce a showcase and video.

Based on detailed profiling we produced an electronic track that sounds modern and dynamic. At the composition process we took the acoustic brand identity (sound logo) into account and worked with recorded vocals to integrate the product and the brand name as an acoustic association in the musical concept. The MAUI5Go is a mobile speaker system that can also be powered by a battery and set up in a few simple steps. The intro of the film was therefore recorded in the outdoor area of the cult club Cassiopeia. The urban environment of this location creates a link to the musical lifestyle in Berlin, which fits perfectly with the modern image of LD Systems.

The second part of the image film was recorded live in Frankfurt during Prolight+Sound 2022. During the performance the logo of the brand was visualized in a creative way on a 10m2 LED wall. In combination with the costumes of the artists this resulted in a performance received with enthusiasm by visitors on site and on social media.