"How we transformed a coffee roastery into a musical research lab."

We distinguish two types of clients in the development of product showcases. There are "sounding" brands, for example manufacturers of musical equipment. The presentation of their products can be immediately transformed into a sensational performance. It is thus relatively easy to create a link between showcase and product presentation in the context of trade fairs or marketing events. A bigger challenge are brands whose products or service do not sound. As well as coffee. To prove this we went to Cottbus, a beautiful coffee roastery, and shot a demo video of Live Sound Branding.

In the film you can see the most diverse associations around the most popular drink of the Germans. From the cracking or shaking of coffee beans through sounds of a coffee machine or bean bags to the pleasurable slurping of the delicious hot beverage. Using our extensive technological capabilities we generated sounds from every thought connection and turned them into music during the live performance.

This results in an eye-catcher for trade fairs or as social media content that additionally stimulates the multisensorial experience through music.