"How we created a team-building incentive for a health insurance."
Client:
Health Insurance
Location:
Messe Frankfurt
Production period:
19 - 22 April 2024
Target:
Staff Member
A well-known German health insurance company approached us with a special request - to organize a trendy team-building activity for their employees. The goal of this activity was not only to strengthen team cohesion, but also to pick up on current trends among young people.
After extensive discussions and deliberations with the client, we came up with an exciting concept for an upcoming incentive activity: a hands-on DJ workshop led by a renowned European DJ. Participants had the opportunity to learn the basics of DJing and try out their new skills on state-of-the-art equipment. The content of the workshop included scratching techniques, remixing tracks and exciting insights into the life of a professional DJ.
As an added bonus, we incorporated an inspirational talk about the positive effects of making music on overall health, which perfectly aligned the activity with the values of the health insurance company. This element rounded out the experience and made our incentive activity both fun and meaningful.
The whole thing took place as part of a major music fair in Frankfurt, which was a welcome change from the office routine. All participants were enthusiastic and there was a lot of positive feedback on social media.